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Adopt a Dog Month

Clifford the Big Red Dog® Celebrates
American Humane's Adopt-A-Dog Month®

Scholastic's beloved Clifford The Big Red Dog® is using his considerable crimson presence to help millions of homeless dogs throughout October as the official “spokesdog” for American Humane's Adopt-A-Dog Month®. The monthlong event is observed every year to encourage people to help homeless animals by opening their hearts and homes to dogs in need.

“There is a great need for people to go to a shelter and find their new best friend,” said Marie Belew Wheatley, American Humane Association president and CEO. “With Clifford's help, more people will recognize that by adopting a dog from a shelter, they're saving the lives of these precious animals and giving them much-needed, loving homes while also enriching their own lives.”

American Humane, Clifford™, and Scholastic Media are helping local animal shelters host Adopt-A-Dog Month events across the country during October. American Humane sent Clifford-themed Adopt-A-Dog Month posters and other materials to more than 6,000 animal shelters nationwide and, through a contest, Scholastic provided use of official Clifford costumes to numerous shelters. Clifford also marked this memorable month with a special TV theme week, “Clifford's Mission: Paw-ssible,” on PBS KIDS® featuring episodes highlighting pet care and responsible pet ownership.

“Clifford has always been a dog with a huge heart who exemplifies the values of sharing, gratitude and kindness towards others,” said Deborah Forte, president of Scholastic Media, a division of Scholastic, the global children's publishing, education and media company. “By working with the American Humane Association for Adopt-A-Dog Month, we hope to give a strong voice to this special cause and help others realize the importance of helping all those in need.”

For more information, visit http://www.americanhumane.org/site/R?i=erKO3IjtZgUNu7JnO1NB5w.. And, visit the website for information on his newest book from Scholastic, Clifford's First Halloween .

™ & © Scholastic Inc. CLIFFORD THE BIG RED DOG, ™ Norman Bridwell. All rights reserved.